WildAid

WildAid documentaries bring stories of imperiled wildlife to Chinese viewers

Celebrity star power is helping raise awareness of the plight of endangered wildlife through a stunning new Chinese documentary series. The five-part film series was launched in Shanghai today with the Shanghai Media Group's New Media Business Unit and WildAid.

Each episode in the series pairs a celebrity with a different endangered species, telling the story of tigers, manta rays, sharks, rhinos, the Yangtze finless porpoise, and the vaquita. The documentaries were filmed in China, India, the United States, the Bahamas, Mexico, and Kenya.

"Each of these magnificent species is endangered and has its own distinct story," said Steve Blake of WildAid China. "The films give viewers a much deeper understanding of these endangered animals, as well as the places they live, and even about our celebrity ambassadors as well." 

Telling his experience swimming with sharks in the Bahamas, sometimes without any diving equipment, actor and avid diver Li Guangjie said "this was my first time to be filming on the ocean floor. At times, dealing with the water pressure, cold, fatigue and nausea was challenging, but it was well worth it being able to interact with sharks like this. I couldn't help but fall in love with them." 

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WildAid: China Bans Domestic Ivory Trade

The end of the world’s largest ivory market was announced today by the Chinese government as it released a detailed timetable for ending its legal ivory trade. Domestic ivory sales will be banned by the end of 2017 with the first batch of factories and traders to close their business by 31 March 2017.

Last year, President Xi Jinping made a public commitment to phasing-out the ivory trade, which may be falling out of favor with Chinese consumers. A recent survey by the conservation group Save the Elephants reported that ivory prices in eight mainland Chinese cities had fallen by half in a two-year period ending December 2015. Anecdotal evidence gathered by WildAid campaigners in China indicates prices may have decreased further this year: Market inquiries in May 2016 found raw ivory prices of around $450 to $900, representing a decrease of 57% to 78% compared with a2014 high of $2,100 per kilogram in mainland China. A ban was first proposed to the National People’s Congress by former NBA star, Yao Ming, who also led documentaries on ivory trade for state broadcaster CCTV in partnership with WildAid.

WildAid CEO Peter Knights said, “China’s exit from the ivory trade is the greatest single step that could be taken to reduce poaching for elephants. We thank President Xi for his leadership and congratulate the State Forestry Administration for this timely plan. We will continue to support their efforts through education and persuading consumers not to buy ivory.”

With China’s announcement, international attention is now shifting to Japan, which voted against all CITES proposals to protect elephants and has insisted its trade is not tainted by illegal ivory. However, a recent report by the Environmental Investigation Agency (EIA) found that the nation’s elephant tusk registration system widely allows for poached tusks smuggled from Africa to be sold legally in the domestic market.

“Japan is the last man standing as a major legal destination for ivory.” Knights said. “If Japan joined the global community on this we could consign the abuses of the ivory trade to history.” 

The international commercial ivory trade was banned in 1989, following a decade of out-of-control poaching that decimated African elephant populations from 1.3 million in 1979 to an estimated 609,000 by the late 1980s. As a result of the ban, poaching decreased significantly and ivory prices plummeted. But a "one-off" sale of ivory in 2008 and the legal domestic trade in places such as Hong Kong, China, Thailand, Vietnam and the US have allowed for the laundering of illegal ivory shipments from recently poached elephants.

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