KEEP IT CLEAN is IACACT’s community relations program that fosters a human connection between environment and its community: this project aims to create an important interaction with other organizations and individuals in local areas, focused in giving back and supporting the community where we operate on sustainable topics. Launched in 2019, KEEP IT CLEAN started to raise awareness about plastics pollution and biodiversity in Trasimeno Lake (Italy), working close with the lake communities through dedicated events and activities.

Healthy lakes and their shores not only can provide prime opportunities for sustainable recreation, tourism or residential living moreover they are important ecosystems that, when respected and cared for, can sustain a healthy balance of aquatic life.