WildAid documentaries bring stories of imperiled wildlife to Chinese viewers

Celebrity star power is helping raise awareness of the plight of endangered wildlife through a stunning new Chinese documentary series. The five-part film series was launched in Shanghai today with the Shanghai Media Group's New Media Business Unit and WildAid.

Each episode in the series pairs a celebrity with a different endangered species, telling the story of tigers, manta rays, sharks, rhinos, the Yangtze finless porpoise, and the vaquita. The documentaries were filmed in China, India, the United States, the Bahamas, Mexico, and Kenya.

"Each of these magnificent species is endangered and has its own distinct story," said Steve Blake of WildAid China. "The films give viewers a much deeper understanding of these endangered animals, as well as the places they live, and even about our celebrity ambassadors as well." 

Telling his experience swimming with sharks in the Bahamas, sometimes without any diving equipment, actor and avid diver Li Guangjie said "this was my first time to be filming on the ocean floor. At times, dealing with the water pressure, cold, fatigue and nausea was challenging, but it was well worth it being able to interact with sharks like this. I couldn't help but fall in love with them."